"Why, Hello." a social impact FUND built on irrational ideas

ROGERS + PURPOSE

Back in the day, Mister Rogers had ideas that didn’t always fit the mold. In 1969, when public broadcasting was about to lose half its funding, Fred Rogers walked into Congress and, with nothing but calm and honesty, made his case for why PBS mattered. He won them over. That moment didn’t just save a show; it set the stage for a movement. Fred Rogers Productions, Patagonia, and others have shown you can do good and still build something that lasts.

So we knew what should come next. Not another VC company raising money, to chase money. But to seek the unlisted, those that can help financially, and have toiled to get to where they are, but know how to serve others and give back.

A RETURN TO PURPOSE

Eight billion people. Over 200 million companies. Now imagine a world where business isn’t just about profit, but about impact, where products and services spark real change, and revenue follows purpose. We’re already doing it. Kindness as a Service isn’t a slogan; it’s our metric. Return on Kindness is real, and we’re proving it every day. We can have both impact and profit.

WHAT IS A KINDNESS FUND

We’re building a fund with investors who care. People ready to back bold hearts and big dreams. Our team? Unicorn builders, ethical tech visionaries, studious kids who got into Harvard to Cornell, who got high SAT scores, and from rough areas where we shouldn't have made it out; but we did. Our network? The unlisted individuals who aren't on LinkedIn, but have the network and financial backing to do what we do.

We turn ambition into action and ideas into movements—the first-ever kindness fund.

OUR WHY

Kindness as a strategy might sound radical, but it’s the foundation for a better world. The world doesn’t need more companies only chasing ROI. It requires those who risk everything to chase their big dreams with bold hearts, and we've proven that the money will follow. Reach out if you're one of the crazy ones, because we need that kind of "crazy" (the good kind) to help change the world.

KINDNESS ADVISORS + PARTNERS

MIKE KIM

RAASIN MCINTOSH

AURORA GRIFFIN

Founder of Some Neat Place, Ex-Kaiser Permanente, NFL.com, PING, GameStop

AURORA GRIFFIN

RAASIN MCINTOSH

AURORA GRIFFIN

Managing Partner at LongeVC, Stanford, Oxford, and Harvard Alum, and Author

RAASIN MCINTOSH

Founder at Raasin in the Sun, 2012 Olympian + Impact Advisor/Community Architect

DARREL ORIBELLO

RAASIN MCINTOSH

Board Member at gigaroo, Founder at Sazan and Endo, Hospitality Exec., Investor

EVELYN AN

DARREL ORIBELLO

WILLIAM AYERS

Executive Strategist, International Investor Relationships to Korea, and Cornell Alum

WILLIAM AYERS

DARREL ORIBELLO

WILLIAM AYERS

Founder at FOUND, HAPTYCS, and WILLIAM + Design Advisor

"WHY, HELLO."

"Why, Hello." a social impact FUND built on irrational ideas

"Why, Hello." a social impact FUND built on irrational ideas

WHY AN irrational KINDNESS SOCIAL IMPACT FUND?

THE IMPACT

@someneatplace (IG)

KINDNESS ADVISORS + PARTNERS

MIKE KIM

RAASIN MCINTOSH

AURORA GRIFFIN

AURORA GRIFFIN

RAASIN MCINTOSH

AURORA GRIFFIN

RAASIN MCINTOSH

RAASIN MCINTOSH

RAASIN MCINTOSH

DARREL ORIBELLO

DARREL ORIBELLO

RAASIN MCINTOSH

EVELYN AN

DARREL ORIBELLO

WILLIAM AYERS

WILLIAM AYERS

DARREL ORIBELLO

WILLIAM AYERS

be someone people look up to for the right reasons.

"Why, Hello." a social impact FUND built on irrational ideas

"Why, Hello." a social impact FUND built on irrational ideas

WHY AN irrational KINDNESS SOCIAL IMPACT FUND?

THE IMPACT

@someneatplace (IG)

KINDNESS STORIES @SOMENEATPLACE (IG)

KINDNESS ADVISORS + PARTNERS

MIKE KIM

RAASIN MCINTOSH

AURORA GRIFFIN

AURORA GRIFFIN

RAASIN MCINTOSH

AURORA GRIFFIN

RAASIN MCINTOSH

RAASIN MCINTOSH

RAASIN MCINTOSH

DARREL ORIBELLO

DARREL ORIBELLO

RAASIN MCINTOSH

EVELYN AN

DARREL ORIBELLO

WILLIAM AYERS

WILLIAM AYERS

DARREL ORIBELLO

WILLIAM AYERS

be someone people look up to for the right reasons.